This mood board depicts the research I came across and found most interesting and applicable to Seoul bike culture. The youth culture is vibrant and exciting with interesting, trendy, and upscale style. Fashion is a big part of the fixed gear biking industry, but even more than that functionality and practicality are important aspects of design. The key points of inspiration I will translate into my own designs are: the bright colors found in Seoul pop culture, the translation of green design in a highly urbanized city, and functionality in a wet and humid climate.
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