Due to the broad paramiters of this assignment and the complex, evolving Seoul culture, there are a lot of interesting directions this project could be taken. I have decided to bridge the gab between recreational, trendy biking and transportational, practical cycling through accesories. In my design I will take into consideration mostly climate concerns, fashion awareness, and practicality. The target market for such a product is a young adult, possibly a student or a young professional. Someone who does not have disposable income to purchase a car or constantly ride the subway but is in need of quick transportation. I will design a bike accesory ment to transport whatever a young person may need to carry, such as books, a lap top, briefcase, or a change of clothers. I am not looking to create a bag of sorts, but more so a pack that is connected to the bike and follows the form and shape of the bike. The design aesthetics will mimick the clean, classy, and brightly colored aesthetics found in fixed gear Seoul style.
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